Multi-Level Marketing

What is multi-level marketing? It turns out, it is a very popular business model that targets Christians and other people of faith. But… it is almost guaranteed to fail. Because MLM’s and direct sales companies are not designed to sell a product but to sell the business itself.

Joining us for this episode is Robert Fitzpatrick. He’s the president of Pyramid Scheme Alert and the author of the new book “Ponzinomics: The Untold History of Multi-Level Marketing and How Direct Sales Became an American Swindle”.

The Amway Decision. The Federal Trade Commission decided that Amway was not an illegal pyramid scheme, but a legitimate business. How did that happen? Why is it important. This week on the Truce Podcast we’re joined once again by Robert Fitzpatrick of Pyramid Scheme Alert (https://pyramidschemealert.org/), author of Ponzinomics to explore the history of MLMs.

Also in this episode is a brief history of the founders of Amway: Richard DeVos and Jay VanAndel. The DeVos name probably sounds familiar. Our current Secretary of Education is Betsy DeVos, daughter-in-law to Richard. She’s made a lot of news in her position because of her stances on charter schools and arming teachers in public schools.

S2:E27 How Multi-Level Marketing Targets Christians (4 of 4)

S2:E27 How Multi-Level Marketing Targets Christians (4 of 4)

Did you know that Presidents George H.W. Bush, Bill Clinton, George W. Bush, and Donald Trump have all stumped for the multi-level marketing industry? MLMs, direct sales, and network marketing have powerful friends. But what about Christian “celebrities”?

S4:E11 The Cult of MLM

S4:E11 The Cult of MLM

Multi-level marketing companies behave like cults. Does that make MLMs cults? Multi-level...