Multi-level marketing companies behave like cults. Does that make MLMs cults?
Multi-level marketing companies have many similarities to cults:
- They tend to have strong authoritarian leaders
- They expect you to believe their philosophy
- They separate you from your loved ones and people who question the MLM
- They make utopian promises
Why don’t we think of them as cults? Well, we don’t like to think of businesses as being cults. MLM companies and organizations have connections in high places like the White House and the Chamber of Commerce.
Robert FitzPatrick joins us once more to discuss his research. He’s the founder of www.pyramidschemealert.org and the author of the book Ponzinomics: The Untold Story of Multi-Level Marketing.